Return to the visual portfolio

Lebone Rachidi

Marketing, operations & business systems

Germiston, Gauteng, South Africa

Good ideas. Better systems. Less friction.

I connect customer growth with the systems behind delivery. Clearer offers, practical workflows, and tools that make work easier to run.

About

My work sits between the customer-facing side of a business and the systems that help the team deliver.

I help clarify the offer, communication and route to market, then build the workflows, tools and routines that carry demand through to execution.

Your work becoming easier is how I succeed.

Capabilities and process

  1. Create demand — Clarify the offer, audience, message and route to market.
  2. Build the system — Set up the forms, sheets, documents, tools and workflows the work needs.
  3. Keep it moving — Connect customer interest to delivery, reporting and repeatable execution.

Project categories

Finance & reporting

Costing, pricing, sales, and reporting systems that turn messy numbers into owner-facing decisions.

Operations systems

Workflows for orders, production, stock, messages, handovers, and daily execution.

Marketing, growth & outreach

Market research, positioning, customer communication, lead qualification, proposals and outreach systems for finding and converting demand.

People & SOPs

Hiring, onboarding, training, and documentation systems that make work easier to repeat.

Web & infrastructure

Websites, domains, email, deployment, and digital foundations that make a business easier to trust.

All 20 projects

Financial Reporting System

Built a Google Form and spreadsheet system to capture daily cash sales, card sales, and expenses, then roll them into weekly store-level cash summaries and total income reporting.

Finance & reporting

Messaging Script Library for Instagram and WhatsApp

Created reusable customer message templates for greetings, availability, pricing, payment instructions, waiting times, and follow-ups to make communication faster and more consistent.

Operations systems / People & SOPs

Shared Light ERP and SOP Hub

Built a shared Google Doc that acted as a lightweight ERP and SOP hub, keeping customer orders, delivery details, internal records, and production-ready information in one accessible place.

Operations systems / People & SOPs

Hiring Pipeline and Onboarding Tracker

Built a lightweight hiring and onboarding workflow using Google Drive and trackers to collect CVs and videos, tier candidates, coordinate interviews, and onboard new team members with SOPs.

People & SOPs

Upwork Lead Qualification and Sourcing Workflow

Built the daily workflow for sourcing, filtering, and qualifying Upwork opportunities so the team could consistently identify relevant prospects for their service offering.

Marketing, growth & outreach

Digital Presence, Search & Local Trust Infrastructure

Built the connected digital foundation for MaT Sanitisation Solutions: domain and email, live website, enquiry journey, search indexing, structured data, Google Business Profile, and review collection.

Web & infrastructure

Website Design & Build Projects

Built and launched three websites across personal branding and live business use cases, handling site structure, content direction, build workflows, deployment, and functional lead-generation elements from concept to launch.

Web & infrastructure

Rasta's Bakery Walk Recipe Costing & Pricing System

Rebuilt and structured an Excel costing workbook for Rasta's Bakery so recipe sheets, batch-level costing, overhead working, and the owner-facing pricing table could support clearer product pricing without breaking the original decision layer.

Finance & reporting

Financial Records & Monthly Reporting System

Combined a controlled bookkeeping register with a repeatable monthly reporting workbook, linking source evidence, review queues, reconciliation, management summaries, and accounting handoff.

Finance & reporting / Operations systems

Customer CRM, Payment Tracking & Growth Reporting

Built a customer-history, payment-tracking, follow-up, and recurring-service reporting system that helped MaT Sanitisation Solutions reach R10,000 in monthly revenue.

Finance & reporting / Operations systems

Customer Communication & Campaign Asset System

Connected Samsung Notes message workflows, WhatsApp execution, trial and service reminders, review requests, posters, catalogues, banners, stickers, and QR assets into one acquisition-and-retention system.

Operations systems / Marketing, growth & outreach

Investor Financial Projection & Funding Model

Built a traceable investor model connecting operating assumptions, unit economics, service capacity, customer acquisition, projections, and funding logic without exposing private model figures.

Finance & reporting

Tools

Google Workspace / Excel / Canva / AI tools / GitHub / Vercel

Contact

For roles, projects or a conversation about the work.

rachidilebone@gmail.com / +27 61 455 2295

Download CV