Lebone RachidiMarketing, operations & business systems
Good ideas.
Better systems.
Less friction.
I connect customer growth with the systems behind delivery. Clearer offers, practical workflows, and tools that make work easier to run.
BUILD IT.
MAKE IT USEFUL.
Create demand
Offer, audience and message.
Build the system
Tools, workflows and records.
Keep it moving
Delivery, reporting and routines.
01 / Projects along the way
A few paths from idea to useful.
Start with a project.
Follow it through to the system.
Help customer interest
become a routine.
Customer history, payment tracking and follow-up, built around the reality of running a service business.
Explore the case studyLess back-and-forth.
A clearer next step.
Orders, production planning and shortfall tracking, connected.
Explore the case study
Make the business
easier to discover.
A digital home and a clearer route from search to enquiry.
Explore the case studyBrowse all 20 projects THE FULL ARCHIVE
20 projects · some projects span categories
Financial Reporting System
Built a Google Form and spreadsheet system to capture daily cash sales, card sales, and expenses, then roll them into weekly store-level cash summaries and total income reporting.
Messaging Script Library for Instagram and WhatsApp
Created reusable customer message templates for greetings, availability, pricing, payment instructions, waiting times, and follow-ups to make communication faster and more consistent.
Shared Light ERP and SOP Hub
Built a shared Google Doc that acted as a lightweight ERP and SOP hub, keeping customer orders, delivery details, internal records, and production-ready information in one accessible place.
Order Capture, Production Planning, and Shortfall Tracking System
Built a connected workflow that moved customer demand from chat into structured order capture, weekly production planning, stock allocation, and production shortage tracking.
POS Implementation with Yoco and Company-Specific SOPs
Researched, registered, and rolled out Yoco POS across stores, then created step-by-step SOPs and delivered in-person demos so staff could use the system correctly.
Hiring Pipeline and Onboarding Tracker
Built a lightweight hiring and onboarding workflow using Google Drive and trackers to collect CVs and videos, tier candidates, coordinate interviews, and onboard new team members with SOPs.
Upwork Lead Qualification and Sourcing Workflow
Built the daily workflow for sourcing, filtering, and qualifying Upwork opportunities so the team could consistently identify relevant prospects for their service offering.
Proposal Template System for Loom-Based Applications
Created proposal templates that worked alongside custom Loom videos to make applications clearer, more structured, and more persuasive.
Service Positioning, Market Language Research, and Prospecting Strategy
Researched buyer language, tested prospecting routes, and built the GTM reasoning that clarified how SeedTech should position its service and where to find demand.
Pricing Strategy, Target Market Logic, and Product Expansion Concepts
Built the commercial logic for MaT Sanitisation Solutions, including pricing structure, target-market reasoning, and added product concepts to strengthen market entry.
Digital Presence, Search & Local Trust Infrastructure
Built the connected digital foundation for MaT Sanitisation Solutions: domain and email, live website, enquiry journey, search indexing, structured data, Google Business Profile, and review collection.
Smart Recipe Costing and Menu Profit System
Built a spreadsheet-based system that calculated unit food cost, target selling price, and menu-level break-even logic for a local food business owner.
Medical Negligence Practice Model and Lead Generation System
Designed a service model, pricing logic, lead-generation workflow, and outreach system for a proposed medical negligence legal practice.
Website Design & Build Projects
Built and launched three websites across personal branding and live business use cases, handling site structure, content direction, build workflows, deployment, and functional lead-generation elements from concept to launch.
Rasta's Bakery Walk Recipe Costing & Pricing System
Rebuilt and structured an Excel costing workbook for Rasta's Bakery so recipe sheets, batch-level costing, overhead working, and the owner-facing pricing table could support clearer product pricing without breaking the original decision layer.
ZALT Cleaning Solutions Financial History & Reporting System
Built an incremental ingestion and reporting workflow that turns mixed invoices, quotes, receipts, payment notifications, and narrated transactions into traceable financial history and owner-facing Excel reporting.
Financial Records & Monthly Reporting System
Combined a controlled bookkeeping register with a repeatable monthly reporting workbook, linking source evidence, review queues, reconciliation, management summaries, and accounting handoff.
Customer CRM, Payment Tracking & Growth Reporting
Built a customer-history, payment-tracking, follow-up, and recurring-service reporting system that helped MaT Sanitisation Solutions reach R10,000 in monthly revenue.
Customer Communication & Campaign Asset System
Connected Samsung Notes message workflows, WhatsApp execution, trial and service reminders, review requests, posters, catalogues, banners, stickers, and QR assets into one acquisition-and-retention system.
Investor Financial Projection & Funding Model
Built a traceable investor model connecting operating assumptions, unit economics, service capacity, customer acquisition, projections, and funding logic without exposing private model figures.
02 / The person behind the path
Your work becoming easier
is how I succeed.
My work sits between the customer-facing side of a business and the systems that help the team deliver.
I help clarify the offer, communication and route to market, then build the workflows, tools and routines that carry demand through to execution.
No two businesses take the same path.
03 / Get in touch
Let’s find your next step.
For roles, projects or a conversation about the work.